Lucid Lines is a professional web design company based in Brisbane, Australia. We specialise in combining gorgeous designs and easy to use content management systems to to achieve maximum results online. Our philosophy is not to reinvent the wheel, so we use open source technology wherever we can. This means you get a great looking website that is tested, reliable and doesn’t cost the earth.
The Lucid Lines Web Design Formula
Prominent Branding
It’s all about you! Strong placement and clear messages help you drive your brand recognition online. Lucid Lines designs put your brand on a pedestal for the world to see. LucidLines has access to world class specialist logo designers that are ready to work on your project.
Superb Quality Images & Photos
People are visual creatures, we buy with our eyes. Quality images of your products, services, location or even previous work are vital to your website. Images of you, your people help to bridge the technology gap and connect with your audience. When visitors can see who they are dealing with it helps to build trust which in turn helps your websites ability to convert.
Killer Content
Interesting and targeted content is king! Great content on your website is hugely important for several reasons. Strong sales copy and clear messages can be the difference between a bounced visitor (visiting one page then leaving) or a conversion (sale, newsletter sign up, contact form submitted etc.) . The other is Search Engine rankings, the more unique, interesting and targeted content that you have, the easier your journey to number one in Google will be.
Call to action
A wise man once said – If you don’t ask, you won’t receive. A strong, clear and simple way for visitors to take action on your website is a major focus point with a Lucid Lines website. It doesn’t matter what industry you’re in, there is always value to be gained from a visitor action. A good call to action can be anything from a newsletter sign up, expression of interest, product sale, contact form submission or even the traditional phone call. Either way you need your visitors to be so interested they can’t help but get in contact with you.
Clear contact information
Ever been to a website and wanted to contact the owners but couldn’t find the contact information? Lucid Lines puts your contact details at your visitor’s fingertips. We like to focus on multiple methods of communication with your customers. Lucid Lines will always include phone numbers, address and contact forms on every design. Depending on the type of website and budget we also have live chat options available to further serve your customers.
Customer testimonials
In todays online world consumers are a cautious bunch, forever suspecting of a wolf in sheep’s clothing. Lucid Lines is a true believer in the power of customer testimonials. When it comes to building trust, testimonials are a tremendous tool to bridge the gap. The funny thing with todays consumer is they wont believe a word of what you say about yourself, but my gosh they will believe what someone else does. Lucid Lines has extensive experience is building testimonial campaigns including written, video and social media methods.
Social Media
Facebook, Twitter, Foursquare and other social media providers are no longer the realm of teenagers with too much spare time. Social Media is here to stay and is a huge part of our design process at Lucid Lines. Think of it as “word of mouth” for the 21st century. If you can turn a visitor into a happy customer and provide them the ability to tell their friends quickly and easily, they will drive your business like you wouldn’t believe.